Lean Startup for Professional Services Workshop on June 25th 2015
Thursday June 25th, from 17.00 to 21.00 @ Co-Station in Brussels (near the Central Station)
The following question kept coming back since I started with Lean Startup: “how do I apply the approach to my Professional Services business” ?
It might seem obvious, but it is not. A lot of events explain about Lean Startup, but none of them specifically focus on Professional Services. This one does. We will show you how the strength of Lean Startup can be applied to Professional Services as well and provide you the tools and skills needed to further grow you business.
We interpret Professional Services quite broadly. Some examples : Consultant, Freelancer, Architect, Laywer, Accountant, Technology Developer, Actuary, Life Sciences professional, …
This Workshop is meant for Entrepreneurs, Founders and Executives that have already taken some important steps forward with their company (already having a web presence), but are now looking to further grow it in a smart way.
Lean Startup applied to Services : what is different ?
Who are you ?
Show how your Startup addresses a clear need in your business sector.
What is your current Business Model or Lean Canvas ?
Why you are probably not ready to Scale (just yet ?)
What Product/Market fit is all about
What is your current MVS (Minimal Viable Service) ?
About Books, Seminars, LinkedIn, Landing Pages & Positioning
Does your MVS reflect your Unique Value Proposition ? Have you found your UVP ?
Preparing preliminary plans (Collateral, Sales, Distribution)
Sell & Measure before you Market
Getting some Business in to start making a living
Core Business only ? Direct Sales only ?
Opportunism allowed ?
How to deal with the uncertainties ?
How much should you pay yourself ?
Using Professional Services Platforms (eg. Elance/Odesk)
Now you are ready for Marketing …
Branding your company in a Lean Way
Your Website as your main marketing vehicle
Making your Website flexible
Which marketing strategies to use ?
Some goodies for you before you leave
Valuable Tools & Resources to help you further down the road
The goal is to invite 12 people max. who are complimentary (no competition), thus guaranteeing mutual interactions & optimal learning. We reserve the right to refuse attendees that do not have the right maturity level or are not complimentary to the already inscribed Enterpreneurs.
In order to maximize the added value of the event for you, there will be some prior homework (+/- 2 hours of work).
100 € (excl. VAT; excl. light catering not exceeding 15 €) for Early Bird Starters.
Slightly higher prices for Innovation Consultants & Late inscribers.
Please refer to our REGISTRATION WEBSITE for Detailed Price Information and Registering.
We will help you refine your MVS (Minimal Viable Service) and Unique Value Proposition.
We will teach you a lot of do’s and don’ts on Sales, Marketing & Financial Management.
We will help you figure out what your next steps should be to grow faster.
We will provide you with a lot of Tools & valuable Collateral to speed up your learning.
The content is built on Lean Startup best-practices that have been adapted to Professional Services and will be taught by coaches that know the subject inside out.
In 4 inspiring and efficient hours you will take a huge step forward on the road to success.